SEO Wins

Free SEO tools for site owners

Free Website SEO Checker

Audit a page, find technical and on-page SEO issues, and plan your next content update with tools that explain what they check.

Free, no account One page at a time Clear next steps

Start with a page audit

Check the HTML a search crawler can fetch. Add a search phrase for an on-page review.

No sign-up

The score is a SEOWins checklist aid, not a Google ranking score. No audit can promise a ranking.

Choose your next step

Tools for the work behind better search visibility

View all tools
Audit and monitor pagesCheck URL status, titles, indexability and technical signals. Research and organize keywordsExplore country-specific suggestions or group a keyword list. Fix links and redirectsFind dead links, redirect chains and broken destinations. Review search and AI reportsImport your own Google or Bing data and look for next steps.

Built for self-serve work: tool limits and data sources are explained on each page.

Inside a page audit

Checks that lead to practical fixes

No mystery ranking score

What the audit checks

On-page
Title, meta description, headings, canonical, Open Graph, target keyword placement
Content
Word count, readability, frequent terms and phrases, thin or duplicate wording
Technical
Status codes, redirects, HTTPS, robots.txt, sitemap, response time, page weight
Structured data
JSON-LD, Microdata and RDFa, with required-field checks
AI search
Page-source structure, author and date fields, crawler access, optional llms.txt detection
Extras
Images, links, social tags, conversion signals, local SEO, e-commerce, tech stack

Choose another check

Browse all SEO tools

Try auditing a public page

Bulk URL Checker

Check up to 50 pages at once for status, redirects, speed, title, description, H1, indexability and score.

Redirect Checker

Trace every hop a URL goes through, with status codes. Useful for site migrations and HTTPS or www setup.

Robots.txt Tester for Google and AI Crawlers

See whether Google, Bing and AI crawlers can access a URL, and which rule decides it. Edit the rules to test changes before you publish them.

Results for /
Enter a URL to test.

Security Headers Checker

Grade a site's HTTP security headers, see every response header, and list subdomains found in public certificate logs.

View Page Source

View a page's raw HTML as search engines receive it, plus every stylesheet, script, image and font it loads.

Domain Age & WHOIS Lookup

WHOIS registration, domain age, DNS records, SSL certificate, email security and Wayback Machine history.

Search Console Regex Builder

Build regex filters for the Queries and Pages reports in Google Search Console, then paste them into Filter → Custom (regex).

Presets
Regex

            

            

          

        

        
      


      
      

        

          
AI Content Brief Generator

          
Enter a keyword to get a writing brief: search intent, titles, an outline, FAQs, related terms and suggestions for clear content structure. Built from real Google searches.

        

        

          

            
            
            
          

          

            
            
          

        

        
        
        
        
      


      
      

        

          

            
AI SEO Assistant
Ask about SEO, content or AI search. Run an audit first and the assistant can answer questions about that page.

            
          

          
          

            

              
Suggestions

              

                
                
                
                
              

            

          

          

            
            
          

          
AI can make mistakes. Check important advice before acting on it.

        

        
      


      
      

        

          
Keyword Research Tool by Country

          
Explore country-specific Google Autocomplete suggestions, questions and A–Z variations. Suggestions are not search-volume estimates.

        

        

          
          
          
          
        

        
Already have a list? Analyze and group your keyword phrases.

        
        
        
      


      
      

        

          
Free · browser-based

          
SEO Keyword Analysis Tool

          
A free web page keyword analyzer: analyze the keywords on any web page, or turn a raw keyword list into a clearer content plan. Group related phrases, spot exact duplicates and review likely search intent before choosing which page to improve.

        

        
Your list is analyzed in this browser. SEOWins does not send it to a server. If you import from a URL, our server fetches that public page, as the site audit does. This tool does not estimate search volume or keyword difficulty.

        

          

            
            

              
              
            

            
Pulls phrases from the page title, headings and most repeated words into the list below.

          

          

            
            

              
              
            

            
Start with phrases from the Keyword Ideas tool or your own research. Choose a target country there to see local Google Autocomplete wording.

          

          
        

        
        
      


      
      

        

          
AI Search Insights

          
Review Search Console and Bing reports, then map their query or topic rows to any pages included in the files.

        

        

          This tool reads CSV files in your browser. Your files are not uploaded to SEOWins. Google AI-feature metrics, Google web-search metrics and Bing AI citations are shown separately because they measure different things.
        

        

          

            
Import a report
Choose one report type. Importing replaces the previous rows for that source and leaves other sources as they are.

            
          

          

            
            
            

              
              
            

          

          
Export a CSV from the Search Console Generative AI performance report. Page-level files are supported; query details are not assumed if the export does not include them.

          
When importing multiple files for the same report, use non-overlapping date ranges. Overlapping exports can inflate totals.

          
        

        

          
No reports imported

          
Export a CSV from Google Search Console or Bing Webmaster Tools and import it above. The SEO Opportunities tab can review real query impressions and average positions from a Google Web search query export.

          
A new property may not have report data yet. Wait for actual data; SEOWins will not fill in estimated visibility or rankings.

        

        
        
      


      
      

        

          
AI Citation Tracker

          
Log what you observe when you run the same prompts on AI search platforms. Review linked citations, unlinked mentions and changes over time.

        

        

          This is a manual sample log, not an AI rank checker. Answers vary by time, location and account; your entries show only the checks you recorded. Entries stay in this browser and are not uploaded.
        

        

          

            
Log an observation
Use a consistent prompt when you compare results. A linked citation means the answer included a clickable source to your tracked site.

            

              
              
            

          

          

            

              
              
              
              
            

            
            

              
              
            

            
            
Stored on this device only · Up to 500 observations

          

          
        

        

          
No observations yet

          
Run a prompt on an AI search platform, then log whether your tracked site was linked, mentioned, or not found. Recheck the same prompts later to compare your own sample.

        

        
        
      


      
      

        

          
Schema Markup Generator

          
Create JSON-LD structured data with the form, or generate it from an existing page with AI. Paste the result into your page's <head>.

        

        

          
Generate from a page

          

            
            
            
          

          
        

        

          

            
            

          

          

            
JSON-LD 

            

            

          

        

        
      


      
      

        

          
Search Result Preview

          
Draft a page title and description, then compare an approximate search-result layout on desktop and mobile.

        

        

          

            
            
            
          

          

            

            

              

              

              

            

            
    
            
    This is an approximate preview. Google may show different text for different searches.
    
          
    
        
    
        
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
    

      
      

      
      
    

      
      
    

      
      
    

      
      
    
        
    
          
    AI Crawler Checker
    
          
    Test what GPTBot, ClaudeBot, PerplexityBot and other crawlers receive from a page. Compare robots.txt rules with a live request for each one.
    
        
    
        
    
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    AI Citability Checker
    
          
    Split a page into passages and see which ones can stand on their own. Get a clear fix for each weak section. This is an editing aid, not a citation prediction.
    
        
    
        
    
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    Query Fan-Out Coverage Tool
    
          
    Estimate the related searches behind a question, then check which ones your page covers. The searches are AI estimates, not data from Google or ChatGPT.
    
        
    
        
    
          
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    llms.txt Generator and Validator
    
          
    Create a draft from your sitemap, edit it, then check the format and every link. You can also paste a file or load the one on your live site.
    
        
    
        
    
          
          
          
        
    
        
        
        
    
          
          
          
        
    
        
    
        
    
          
    
            
    About this tool
    
            
    llms.txt is a proposed Markdown file that sits at the root of a website and points AI tools to its most useful pages. Jeremy Howard proposed the format in September 2024. It is a community proposal rather than an official web standard.
    
            
    This tool writes a first draft from your sitemap, using each page’s title and meta description. You can edit the draft in the box, then validate it against the proposed format. The validator lists problems with line numbers and tests every link.
    
            
    Be realistic about the benefit. Google says you do not need new AI text files to appear in its AI features. An llms.txt file is cheap to make and may help tools that choose to read it, but do not expect it to raise your rankings.
    
            
    How to use it
    
            
    1. Enter your site URL and choose Generate draft. The tool reads up to 30 pages from your sitemap.
    2. Edit the draft. Remove weak pages, reorder the sections and write better notes where you can.
    3. Choose Validate and check links to find format problems and broken URLs.
    4. Download the file and upload it so it loads at yoursite.com/llms.txt.
    5. To audit a file that is already live, enter your site URL and choose Load live file.
    
            
    The llms.txt format
    
            
    The proposal at llmstxt.org defines a simple order. Only the H1 is required.
    • One H1 with the name of the site or project.
    • A blockquote with a short summary.
    • Optional notes, using any Markdown except headings.
    • H2 sections containing lists of links, written as - [Name](URL): optional note.
    • An optional H2 section called Optional, for links a tool can skip when it needs less context.
    
            
    What the validator checks
    
            
    • The file starts with exactly one H1.
    • A blockquote summary follows the H1.
    • Headings use H2 rather than H3 or lower.
    • List items use the correct link format.
    • Links are full URLs and are not repeated.
    • Each link returns a success status. Redirects are listed as warnings, and failed links as errors.
    
            
    Make the draft worth reading
    
            
    A generated file is only a starting point. A copy of your sitemap adds little, because tools can already read your sitemap. The value comes from choosing what matters, so keep the pages that best explain your product, your documentation and your strongest guides.
    
            
    Write notes that say what a page contains. Good notes are short and factual. Avoid sales language, and do not put text in the file that differs from your public pages. Review the file whenever your main pages change.
    
            
    Frequently asked questions
    
            
    What is an llms.txt file?
    It is a Markdown file at the root of a site that lists key pages with short notes, so AI tools can find useful content more easily. The format is a proposal, not a formal standard.
    
            
    Does Google use llms.txt?
    Google’s guidance says you do not need new machine-readable or AI text files to appear in AI Overviews or AI Mode. Do not add the file expecting a Google ranking benefit.
    
            
    Do I need an llms.txt file?
    Most sites do not need one to be found. It is more useful for documentation, developer tools and products where people use AI assistants to read your docs. For other sites it is a small, optional task.
    
            
    Is llms.txt the same as robots.txt?
    No. robots.txt gives crawlers access rules. llms.txt suggests useful content and does not allow or block anything.
    
            
    Where do I upload the file?
    Put it in the root folder of your site so it loads at https://yoursite.com/llms.txt. If you use a site builder, check whether it lets you add root files.
    
          
    
          
    Related tools and guides
    
        
    
      
    

      
    
        
    
          
    AI Bot Log Analyzer
    
          
    See which AI bots visit your site, what they request and which errors they hit. Your log is read in this browser and is never uploaded.