SEO Wins

Free SEO tools for site owners

Free Website SEO Checker

Audit a page, find technical and on-page SEO issues, and plan your next content update with tools that explain what they check.

Free, no account One page at a time Clear next steps

Start with a page audit

Check the HTML a search crawler can fetch. Add a search phrase for an on-page review.

No sign-up

The score is a SEOWins checklist aid, not a Google ranking score. No audit can promise a ranking.

Choose your next step

Tools for the work behind better search visibility

View all tools
Audit and monitor pagesCheck URL status, titles, indexability and technical signals. Research and organize keywordsExplore country-specific suggestions or group a keyword list. Fix links and redirectsFind dead links, redirect chains and broken destinations. Review search and AI reportsImport your own Google or Bing data and look for next steps.

Built for self-serve work: tool limits and data sources are explained on each page.

Inside a page audit

Checks that lead to practical fixes

No mystery ranking score

What the audit checks

On-page
Title, meta description, headings, canonical, Open Graph, target keyword placement
Content
Word count, readability, frequent terms and phrases, thin or duplicate wording
Technical
Status codes, redirects, HTTPS, robots.txt, sitemap, response time, page weight
Structured data
JSON-LD, Microdata and RDFa, with required-field checks
AI search
Page-source structure, author and date fields, crawler access, optional llms.txt detection
Extras
Images, links, social tags, conversion signals, local SEO, e-commerce, tech stack

Choose another check

Browse all SEO tools

Try auditing a public page

Bulk URL Checker

Check up to 50 pages at once for status, redirects, speed, title, description, H1, indexability and score.

Redirect Checker

Trace every hop a URL goes through, with status codes. Useful for site migrations and HTTPS or www setup.

Robots.txt Tester for Google and AI Crawlers

See whether Google, Bing and AI crawlers can access a URL, and which rule decides it. Edit the rules to test changes before you publish them.

Results for /
Enter a URL to test.

Security Headers Checker

Grade a site's HTTP security headers, see every response header, and list subdomains found in public certificate logs.

View Page Source

View a page's raw HTML as search engines receive it, plus every stylesheet, script, image and font it loads.

Domain Age & WHOIS Lookup

WHOIS registration, domain age, DNS records, SSL certificate, email security and Wayback Machine history.

Search Console Regex Builder

Build regex filters for the Queries and Pages reports in Google Search Console, then paste them into Filter → Custom (regex).

Presets
Regex

            

            

          

        

        
      


      
      

        

          
AI Content Brief Generator

          
Enter a keyword to get a writing brief: search intent, titles, an outline, FAQs, related terms and suggestions for clear content structure. Built from real Google searches.

        

        

          

            
            
            
          

          

            
            
          

        

        
        
        
        
      


      
      

        

          

            
AI SEO Assistant
Ask about SEO, content or AI search. Run an audit first and the assistant can answer questions about that page.

            
          

          
          

            

              
Suggestions

              

                
                
                
                
              

            

          

          

            
            
          

          
AI can make mistakes. Check important advice before acting on it.

        

        
      


      
      

        

          
Keyword Research Tool by Country

          
Explore country-specific Google Autocomplete suggestions, questions and A–Z variations. Suggestions are not search-volume estimates.

        

        

          
          
          
          
        

        
Already have a list? Analyze and group your keyword phrases.

        
        
        
      


      
      

        

          
Free · browser-based

          
SEO Keyword Analysis Tool

          
A free web page keyword analyzer: analyze the keywords on any web page, or turn a raw keyword list into a clearer content plan. Group related phrases, spot exact duplicates and review likely search intent before choosing which page to improve.

        

        
Your list is analyzed in this browser. SEOWins does not send it to a server. If you import from a URL, our server fetches that public page, as the site audit does. This tool does not estimate search volume or keyword difficulty.

        

          

            
            

              
              
            

            
Pulls phrases from the page title, headings and most repeated words into the list below.

          

          

            
            

              
              
            

            
Start with phrases from the Keyword Ideas tool or your own research. Choose a target country there to see local Google Autocomplete wording.

          

          
        

        
        
      


      
      

        

          
AI Search Insights

          
Review Search Console and Bing reports, then map their query or topic rows to any pages included in the files.

        

        

          This tool reads CSV files in your browser. Your files are not uploaded to SEOWins. Google AI-feature metrics, Google web-search metrics and Bing AI citations are shown separately because they measure different things.
        

        

          

            
Import a report
Choose one report type. Importing replaces the previous rows for that source and leaves other sources as they are.

            
          

          

            
            
            

              
              
            

          

          
Export a CSV from the Search Console Generative AI performance report. Page-level files are supported; query details are not assumed if the export does not include them.

          
When importing multiple files for the same report, use non-overlapping date ranges. Overlapping exports can inflate totals.

          
        

        

          
No reports imported

          
Export a CSV from Google Search Console or Bing Webmaster Tools and import it above. The SEO Opportunities tab can review real query impressions and average positions from a Google Web search query export.

          
A new property may not have report data yet. Wait for actual data; SEOWins will not fill in estimated visibility or rankings.

        

        
        
      


      
      

        

          
AI Citation Tracker

          
Log what you observe when you run the same prompts on AI search platforms. Review linked citations, unlinked mentions and changes over time.

        

        

          This is a manual sample log, not an AI rank checker. Answers vary by time, location and account; your entries show only the checks you recorded. Entries stay in this browser and are not uploaded.
        

        

          

            
Log an observation
Use a consistent prompt when you compare results. A linked citation means the answer included a clickable source to your tracked site.

            

              
              
            

          

          

            

              
              
              
              
            

            
            

              
              
            

            
            
Stored on this device only · Up to 500 observations

          

          
        

        

          
No observations yet

          
Run a prompt on an AI search platform, then log whether your tracked site was linked, mentioned, or not found. Recheck the same prompts later to compare your own sample.

        

        
        
      


      
      

        

          
Schema Markup Generator

          
Create JSON-LD structured data with the form, or generate it from an existing page with AI. Paste the result into your page's <head>.

        

        

          
Generate from a page

          

            
            
            
          

          
        

        

          

            
            

          

          

            
JSON-LD 

            

            

          

        

        
      


      
      

        

          
Search Result Preview

          
Draft a page title and description, then compare an approximate search-result layout on desktop and mobile.

        

        

          

            
            
            
          

          

            

            

              

              

              

            

            
    
            
    This is an approximate preview. Google may show different text for different searches.
    
          
    
        
    
        
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
    

      
      

      
      
    

      
      
    

      
      
    

      
      
    
        
    
          
    AI Crawler Checker
    
          
    Test what GPTBot, ClaudeBot, PerplexityBot and other crawlers receive from a page. Compare robots.txt rules with a live request for each one.
    
        
    
        
    
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    AI Citability Checker
    
          
    Split a page into passages and see which ones can stand on their own. Get a clear fix for each weak section. This is an editing aid, not a citation prediction.
    
        
    
        
    
          
          
        
    
        
        
    
        
    
          
    
            
    About this tool
    
            
    AI answers usually quote or summarise a small part of a page, not the whole thing. A section that only makes sense after reading the three before it is hard to reuse, however good the page is overall.
    
            
    This tool splits a page by its headings and checks each passage on its own. It looks at whether the passage opens with a clear statement, whether it is a practical length, whether the heading names the topic, and whether it contains real specifics.
    
            
    Every score comes from visible rules, so you can see why a passage passed or failed. The score is an editing aid, not a prediction. No public tool can tell you whether a specific AI system will cite a page.
    
            
    How to use it
    
            
    1. Enter the URL of a published article or guide.
    2. Check the average score, then choose Only ones to improve to focus on the weak passages.
    3. Open the failed checks. Each one explains what to change.
    4. Use Rewrite with AI for a first draft. The rewrite uses only facts already in the passage and marks missing details with placeholders.
    5. Check the draft, update your page, and run the test again.
    
            
    How the score works
    
            
    Each passage starts at zero and earns points for each check it passes. Scores of 75 or more are shown as strong, and scores below 50 need work.
    • Opens with a clear statement: 30 points. The first sentence is 6 to 35 words and does not start with a word like "it" or "this".
    • Length is easy to quote: 20 points. The passage has 40 to 180 words.
    • Heading names the topic: 15 points. The heading has at least three words and is not generic.
    • Includes specifics: 15 points. The passage contains a number, date or proper name.
    • States a plain fact: 10 points. The first sentence uses a direct pattern such as "X is" or "X lets you".
    • Has a list or table: 5 points.
    • Links to a source: 5 points.
    
            
    How to improve a weak passage
    
            
    Start with the first sentence. Imagine it appearing alone under your heading, with nothing else from the page around it. If a reader would ask what "it" refers to, name the subject instead.
    
            
    Next, replace vague claims with something a reader can check. "Our tool is fast" says little. "The report takes about 30 seconds" says more, as long as it is true. Do not add made-up numbers just to pass the check. A false detail is much worse than a low score.
    
            
    Long sections usually cover more than one idea. Split them under separate headings, so each new passage has one clear job.
    
            
    Limits of this check
    
            
    The checks use simple text rules, so they can miss good writing or reward weak writing. They work best on English articles and guides, and they are less useful for product grids or home pages. The tool reads raw HTML, so text added later by JavaScript is not included. Always judge the result as an editor would. Write for readers first.
    
            
    Frequently asked questions
    
            
    What is AI citability?
    It is an informal way to describe how easily a passage can be understood and quoted outside its page. It is not an official metric from Google, OpenAI or any other AI company.
    
            
    Does a high score mean AI tools will cite my page?
    No. Citation depends on many things this tool cannot see, including the question asked, competing sources, crawling and each system’s ranking. Use the score to find unclear writing.
    
            
    What is the best passage length?
    No official length exists. The tool uses 40 to 180 words as a practical editing range, long enough to answer a question and short enough to stay on one idea.
    
            
    Does the AI rewrite add new facts?
    It is told to use only facts in the passage and to leave placeholders for missing details. AI can still make mistakes, so read every rewrite before you publish it.
    
            
    Is this the same as AEO or GEO?
    It covers one part of them. Answer engine optimization and generative engine optimization also depend on crawl access, indexing, authority and content quality.
    
          
    
          
    Related tools and guides
    • Query Fan-Out Coverage ToolEstimate the related searches behind an AI answer, then compare them with your page to see which angles are covered, partly covered or missing..
    • AI Crawler CheckerCheck if GPTBot, ClaudeBot, PerplexityBot and other AI crawlers can reach a page.
    • Free Website SEO CheckerUse the free website SEO checker to audit one page for technical and on-page issues, keyword placement, AI search signals, and a shareable PDF report.
    • AI Content Brief GeneratorTurn a keyword into a full SEO content brief: search intent, title options, meta description, H2/H3 outline, FAQs, related terms and AI search tips..
    • AI Citation TrackerTrack manually observed links and brand mentions in AI answers.
    • How to Optimize Content for AI Search: A Practical ChecklistA practical AI search content checklist for crawl access, clear answers, original evidence, useful page structure and honest measurement..
    • AEO vs GEO vs SEO: What the Terms MeanCompare SEO, answer engine optimization and generative engine optimization, where the work overlaps, and how to measure each kind of visibility..
    
        
    
      
    

      
    
        
    
          
    Query Fan-Out Coverage Tool
    
          
    Estimate the related searches behind a question, then check which ones your page covers. The searches are AI estimates, not data from Google or ChatGPT.
    
        
    
        
    
          
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    llms.txt Generator and Validator
    
          
    Create a draft from your sitemap, edit it, then check the format and every link. You can also paste a file or load the one on your live site.
    
        
    
        
    
          
          
          
        
    
        
        
        
    
          
          
          
        
    
        
    
        
      
    

      
    
        
    
          
    AI Bot Log Analyzer
    
          
    See which AI bots visit your site, what they request and which errors they hit. Your log is read in this browser and is never uploaded.