SEO Wins: Free SEO Audit Tool
Check a page for technical SEO problems, on-page issues and page-source signals relevant to AI search.
The score is a SEOWins checklist aid, not a Google ranking score.
Looking for a different check? Browse all free SEO tools.
Free to use · No account required · Checks one public page at a time
SEOWins checklist score · not a Google ranking or AI citation prediction
What the audit checks
- On-page
- Title, meta description, headings, canonical, Open Graph, target keyword placement
- Content
- Word count, readability, frequent terms and phrases, thin or duplicate wording
- Technical
- Status codes, redirects, HTTPS, robots.txt, sitemap, response time, page weight
- Structured data
- JSON-LD, Microdata and RDFa, with required-field checks
- AI search
- Page-source structure, author and date fields, crawler access, optional llms.txt detection
- Extras
- Images, links, social tags, conversion signals, local SEO, e-commerce, tech stack
Choose another check
- Check a list of pagesCompare status, titles and indexability for up to 50 URLs.
- Find broken linksCheck links found on one page and review redirects.
- Find keyword ideasExplore Google Autocomplete suggestions and questions.
- Review AI search reportsImport Search Console and Bing exports, then map queries to pages.
- Track AI citationsLog sampled answers and review citation trends by platform.
- Preview a search resultReview a draft title and description on desktop and mobile.
Try auditing a public page
Bulk URL Checker
Check up to 50 pages at once for status, redirects, speed, title, description, H1, indexability and score.
| URL | Status | Time | Score | Title | Description | H1 | Indexable | Words |
|---|
Broken Link Checker
Find broken links, redirects and timeouts on any page. Checks up to 300 links.
| Status | Link | Anchor text | Type | Time |
|---|
Redirect Checker
Trace every hop a URL goes through, with status codes. Useful for site migrations and HTTPS or www setup.
Robots.txt Tester
See whether Google, Bing and AI crawlers can access a URL, and which rule decides it. Edit the rules to test changes before you publish them.
Security Headers Checker
Grade a site's HTTP security headers, see every response header, and list subdomains found in public certificate logs.
View Page Source
View a page's raw HTML as search engines receive it, plus every stylesheet, script, image and font it loads.
Domain Age & WHOIS Lookup
WHOIS registration, domain age, DNS records, SSL certificate, email security and Wayback Machine history.
Search Console Regex Builder
Build regex filters for the Queries and Pages reports in Google Search Console, then paste them into Filter → Custom (regex).
AI Content Brief Generator
Enter a keyword to get a writing brief: search intent, titles, an outline, FAQs, related terms and suggestions for clear content structure. Built from real Google searches.
AI-generated. Check facts, prices, laws and product or company names before you publish.
AI SEO Assistant
Ask about SEO, content or AI search. Run an audit first and the assistant can answer questions about that page.
Suggestions
AI can make mistakes. Check important advice before acting on it.
Keyword Research Tool
Real searches people type into Google, expanded with modifiers, questions and A–Z variations.
AI Search Insights
Review Search Console and Bing reports, then map their query or topic rows to any pages included in the files.
Import a report
Choose one report type. Importing replaces the previous rows for that source and leaves other sources as they are.
Export a CSV from the Search Console Generative AI performance report. Page-level files are supported; query details are not assumed if the export does not include them.
When importing multiple files for the same report, use non-overlapping date ranges. Overlapping exports can inflate totals.
No reports imported
Export a CSV from Google Search Console or Bing Webmaster Tools and import it above. Use the template to see supported columns.
A new property may not have report data yet. Empty reports stay empty here; SEOWins will not fill in estimated visibility.
About this tool
Import CSV exports from Google Search Console’s Generative AI performance report, its regular Web search performance report, or Bing Webmaster Tools AI Performance. The dashboard keeps the sources separate because their metrics and coverage differ.
The topic map groups query phrases or report topic labels by shared words and shows the URLs and metrics present in your files. It is a starting point for review: a row missing from an export does not prove that a page was absent from every search or AI answer.
Files are parsed in your browser and are not uploaded to SEOWins. Imported data stays in page memory and is cleared when you refresh or leave the page.
How to use it
- Export a CSV from one of the supported reports. Search Console query exports and Bing query or topic exports can populate the topic map; page-only reports still populate visibility totals.
- Choose the matching source and import one or more CSV files. Use non-overlapping date ranges when importing multiple files for the same source. Importing replaces the existing rows for that source only.
- Review the platform-specific totals, then open Topic & page map to inspect shared query groups and URLs.
- Download the map if you want to keep or share the analysis. Check each suggested gap against the full report before changing your content.
Frequently asked questions
Which CSV exports can I use?
The tool accepts CSV exports from Google Search Console Generative AI performance, its Web search Queries or Pages tables, and Bing Webmaster Tools AI Performance. It recognizes common column names for page, query, topic, impressions, clicks, position and citations. Spreadsheet files such as XLSX are not supported.
Why is my report empty?
A newly verified property may not have report data yet, and some reports only show data after activity is available. SEOWins does not estimate or generate missing metrics. You can return and import the report again later.
Does a missing query mean an AI system did not cite me?
No. It only means that query was not present in the CSV files you imported. Reports can have different coverage and sampling, and this tool does not observe every AI answer.
Are my imported files uploaded?
No. The CSV is read and analyzed in your browser. It is held in page memory and cleared when you refresh or leave the page.
AI Citation Tracker
Log what you observe when you run the same prompts on AI search platforms. Review linked citations, unlinked mentions and changes over time.
Log an observation
Use a consistent prompt when you compare results. A linked citation means the answer included a clickable source to your tracked site.
No observations yet
Run a prompt on an AI search platform, then log whether your tracked site was linked, mentioned, or not found. Recheck the same prompts later to compare your own sample.
Monthly samples by platform
Counts use only observations matching the filters above. They do not estimate all answers on a platform.
Observation log
Schema Markup Generator
Create JSON-LD structured data with the form, or generate it from an existing page with AI. Paste the result into your page's <head>.
Generate from a page
Search Result Preview
Draft a page title and description, then compare an approximate search-result layout on desktop and mobile.
This is an approximate preview. Google may show different text for different searches.
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Turn keyword ideas into a page plan without creating a separate thin page for every wording variation.
AEO vs GEO vs SEO: What the Terms Mean
Understand where the labels overlap, choose work that fits your audience, and measure each visibility signal on its own terms.
How to Optimize Content for AI Search
A practical review of crawl access, clear answers, original evidence, page structure, and useful measurement.
How to Track AI Search Citations and Mentions
Use platform reports and repeatable prompt checks while keeping citations, mentions, visits, and impressions distinct.
Best Free AEO Tools: A Practical Starter Stack
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About SEO Wins
Free SEO and AI search tools for site owners, marketers and agencies.
SEO Wins (seowins.net) started from a simple idea: the checks most people need to improve a website's search visibility should be quick, clear and free. Paste a URL, see what is holding the page back, and get a plain explanation of how to fix it.
Search is changing. People use Google AI Overviews, ChatGPT, Perplexity and other AI assistants as well as classic results. Alongside traditional technical and on-page SEO, each SEOWins audit reports page-source and crawler-access signals. Its checklist cannot predict page rankings or whether an AI assistant will cite a page.
What you can do here
- Audit any page and download a white-label PDF report.
- Check links, redirects, status codes and security headers.
- Research keywords from real Google searches and plan content with AI briefs.
- Review Search Console and Bing visibility reports and map query topics to pages.
- Keep a private log of manually observed AI citations and mentions by platform.
- Generate schema markup, test robots.txt rules and preview search snippets.
How the tools work
SEOWins fetches only the public pages you ask it to check, reads the HTML the way a crawler does and analyses it in your browser. AI features are powered by large language models and can make mistakes, so check important facts before acting on them.
Questions or suggestions? Email hello@seowins.net.
Privacy Policy
Last updated: October 2026
This policy explains what happens to information when you use seowins.net. SEOWins does not offer accounts and does not ask for your name, email address or payment details.
URLs and domains you check
When you run a tool, the address you enter is sent to our server, which fetches that public page (and files such as robots.txt or DNS records) on your behalf. The results are returned to your browser and analysed there. We do not store the URLs you check or the results.
AI features
The AI Content Brief, AI Assistant, rewrite and schema tools send your request, and any audit summary or imported report context you choose to share, to our AI provider, Groq, to generate an answer. Do not include personal or confidential information in AI requests. To prevent abuse, we keep a short-lived count of AI requests per IP address in memory; it is not stored permanently.
Analytics
We use Google Analytics to understand how many people visit and which tools they use. Google Analytics sets cookies and collects information such as pages viewed, approximate location, device and browser. We remove the URLs and keywords you enter from the page addresses sent to Google Analytics. You can block analytics with your browser settings, an ad blocker or Google's opt-out browser add-on.
Storage in your browser
Your theme choice and any PDF report branding you enter are saved in your browser's local storage so they are remembered next time. They never leave your device, and you can clear them at any time through your browser settings.
Imported search reports
CSV files used in AI Search Insights are read and analyzed in your browser. The imported rows stay in page memory only and are cleared when you refresh or leave the page; the files are not uploaded to SEOWins.
AI Citation Tracker entries
Prompts, tracked domains, notes and citation observations are saved in your browser's local storage so they remain available on this device. They are not sent to SEOWins. Export a CSV backup before clearing browser data; use the tracker’s Clear log button to remove all saved observations.
Hosting
The site is hosted on Vercel, which processes standard request information such as IP addresses to deliver and secure the service.
Contact
For privacy questions, email hello@seowins.net.