SEO audits
How to Do an SEO Audit: A 14-Point Checklist
A clear workflow for checking indexability, page content, internal links, technical signals, and what to fix first.
Read the SEO audit checklist →Check a page for technical SEO problems, on-page issues and page-source signals relevant to AI search.
The score is a SEOWins checklist aid, not a Google ranking score.
Looking for a different check? Browse all free SEO tools.
Free to use · No account required · Checks one public page at a time
SEOWins checklist score · not a Google ranking or AI citation prediction
Check up to 50 pages at once for status, redirects, speed, title, description, H1, indexability and score.
| URL | Status | Time | Score | Title | Description | H1 | Indexable | Words |
|---|
Find broken links, redirects and timeouts on any page. Checks up to 300 links.
| Status | Link | Anchor text | Type | Time |
|---|
Trace every hop a URL goes through, with status codes. Useful for site migrations and HTTPS or www setup.
See whether Google, Bing and AI crawlers can access a URL, and which rule decides it. Edit the rules to test changes before you publish them.
Grade a site's HTTP security headers, see every response header, and list subdomains found in public certificate logs.
View a page's raw HTML as search engines receive it, plus every stylesheet, script, image and font it loads.
WHOIS registration, domain age, DNS records, SSL certificate, email security and Wayback Machine history.
Build regex filters for the Queries and Pages reports in Google Search Console, then paste them into Filter → Custom (regex).
Enter a keyword to get a writing brief: search intent, titles, an outline, FAQs, related terms and suggestions for clear content structure. Built from real Google searches.
AI-generated. Check facts, prices, laws and product or company names before you publish.
Ask about SEO, content or AI search. Run an audit first and the assistant can answer questions about that page.
Suggestions
AI can make mistakes. Check important advice before acting on it.
Real searches people type into Google, expanded with modifiers, questions and A–Z variations.
Review Search Console and Bing reports, then map their query or topic rows to any pages included in the files.
Choose one report type. Importing replaces the previous rows for that source and leaves other sources as they are.
Export a CSV from the Search Console Generative AI performance report. Page-level files are supported; query details are not assumed if the export does not include them.
When importing multiple files for the same report, use non-overlapping date ranges. Overlapping exports can inflate totals.
Export a CSV from Google Search Console or Bing Webmaster Tools and import it above. Use the template to see supported columns.
A new property may not have report data yet. Empty reports stay empty here; SEOWins will not fill in estimated visibility.
Create JSON-LD structured data with the form, or generate it from an existing page with AI. Paste the result into your page's <head>.
Draft a page title and description, then compare an approximate search-result layout on desktop and mobile.
This is an approximate preview. Google may show different text for different searches.
Choose a free SEO tool for the task you need to complete. No account is required; AI tools have a fair-use limit.
A practical checklist for fixing indexing, titles, links and content—with free tools to help you check each change.
Clear, source-backed advice for auditing pages, repairing broken links, and planning content around search intent.
Practical, source-backed guides for improving a website's search visibility. Each article explains what to check, how to decide what matters, and which free SEO Wins tool can help with the next step.
SEO audits
A clear workflow for checking indexability, page content, internal links, technical signals, and what to fix first.
Read the SEO audit checklist →Technical SEO
Learn how to verify link errors, choose between fixing, redirecting, or removing a link, and avoid treating every 404 as a ranking crisis.
Read the broken-link guide →Keyword research
Turn keyword ideas into a useful page plan, group close variations, and decide when a topic deserves its own URL.
Read the keyword-mapping guide →Start with the free SEO tools directory to choose a check, or run the free SEO audit on an important page. These tools provide checks and suggestions; they cannot guarantee a specific Google ranking.
A practical workflow for checking indexability, content, links, technical signals, and what to fix first.
Verify link errors and choose the right repair: update, restore, redirect, or keep a proper 404.
Turn keyword ideas into a page plan without creating a separate thin page for every wording variation.
Free SEO and AI search tools for site owners, marketers and agencies.
SEO Wins (seowins.net) started from a simple idea: the checks most people need to improve a website's search visibility should be quick, clear and free. Paste a URL, see what is holding the page back, and get a plain explanation of how to fix it.
Search is changing. People use Google AI Overviews, ChatGPT, Perplexity and other AI assistants as well as classic results. Alongside traditional technical and on-page SEO, each SEOWins audit reports page-source and crawler-access signals. Its checklist cannot predict page rankings or whether an AI assistant will cite a page.
SEOWins fetches only the public pages you ask it to check, reads the HTML the way a crawler does and analyses it in your browser. AI features are powered by large language models and can make mistakes, so check important facts before acting on them.
Questions or suggestions? Email hello@seowins.net.
Last updated: October 2026
This policy explains what happens to information when you use seowins.net. SEOWins does not offer accounts and does not ask for your name, email address or payment details.
When you run a tool, the address you enter is sent to our server, which fetches that public page (and files such as robots.txt or DNS records) on your behalf. The results are returned to your browser and analysed there. We do not store the URLs you check or the results.
The AI Content Brief, AI Assistant, rewrite and schema tools send your request, and any audit summary you choose to share, to our AI provider, Groq, to generate an answer. Do not include personal or confidential information in AI requests. To prevent abuse, we keep a short-lived count of AI requests per IP address in memory; it is not stored permanently.
We use Google Analytics to understand how many people visit and which tools they use. Google Analytics sets cookies and collects information such as pages viewed, approximate location, device and browser. We remove the URLs and keywords you enter from the page addresses sent to Google Analytics. You can block analytics with your browser settings, an ad blocker or Google's opt-out browser add-on.
Your theme choice and any PDF report branding you enter are saved in your browser's local storage so they are remembered next time. They never leave your device, and you can clear them at any time through your browser settings.
CSV files used in AI Search Insights are read and analyzed in your browser. The imported rows stay in page memory only and are cleared when you refresh or leave the page; the files are not uploaded to SEOWins.
The site is hosted on Vercel, which processes standard request information such as IP addresses to deliver and secure the service.
For privacy questions, email hello@seowins.net.