SEO Wins

Free SEO tools for site owners

Free Website SEO Checker

Audit a page, find technical and on-page SEO issues, and plan your next content update with tools that explain what they check.

Free, no account One page at a time Clear next steps

Start with a page audit

Check the HTML a search crawler can fetch. Add a search phrase for an on-page review.

No sign-up

The score is a SEOWins checklist aid, not a Google ranking score. No audit can promise a ranking.

Choose your next step

Tools for the work behind better search visibility

View all tools
Audit and monitor pagesCheck URL status, titles, indexability and technical signals. Research and organize keywordsExplore country-specific suggestions or group a keyword list. Fix links and redirectsFind dead links, redirect chains and broken destinations. Review search and AI reportsImport your own Google or Bing data and look for next steps.

Built for self-serve work: tool limits and data sources are explained on each page.

Inside a page audit

Checks that lead to practical fixes

No mystery ranking score

What the audit checks

On-page
Title, meta description, headings, canonical, Open Graph, target keyword placement
Content
Word count, readability, frequent terms and phrases, thin or duplicate wording
Technical
Status codes, redirects, HTTPS, robots.txt, sitemap, response time, page weight
Structured data
JSON-LD, Microdata and RDFa, with required-field checks
AI search
Page-source structure, author and date fields, crawler access, optional llms.txt detection
Extras
Images, links, social tags, conversion signals, local SEO, e-commerce, tech stack

Choose another check

Browse all SEO tools

Try auditing a public page

Bulk URL Checker

Check up to 50 pages at once for status, redirects, speed, title, description, H1, indexability and score.

Redirect Checker

Trace every hop a URL goes through, with status codes. Useful for site migrations and HTTPS or www setup.

Robots.txt Tester for Google and AI Crawlers

See whether Google, Bing and AI crawlers can access a URL, and which rule decides it. Edit the rules to test changes before you publish them.

Results for /
Enter a URL to test.

Security Headers Checker

Grade a site's HTTP security headers, see every response header, and list subdomains found in public certificate logs.

View Page Source

View a page's raw HTML as search engines receive it, plus every stylesheet, script, image and font it loads.

Domain Age & WHOIS Lookup

WHOIS registration, domain age, DNS records, SSL certificate, email security and Wayback Machine history.

Search Console Regex Builder

Build regex filters for the Queries and Pages reports in Google Search Console, then paste them into Filter → Custom (regex).

Presets
Regex

            

            

          

        

        
      


      
      

        

          
AI Content Brief Generator

          
Enter a keyword to get a writing brief: search intent, titles, an outline, FAQs, related terms and suggestions for clear content structure. Built from real Google searches.

        

        

          

            
            
            
          

          

            
            
          

        

        
        
        
        
      


      
      

        

          

            
AI SEO Assistant
Ask about SEO, content or AI search. Run an audit first and the assistant can answer questions about that page.

            
          

          
          

            

              
Suggestions

              

                
                
                
                
              

            

          

          

            
            
          

          
AI can make mistakes. Check important advice before acting on it.

        

        
      


      
      

        

          
Keyword Research Tool by Country

          
Explore country-specific Google Autocomplete suggestions, questions and A–Z variations. Suggestions are not search-volume estimates.

        

        

          
          
          
          
        

        
Already have a list? Analyze and group your keyword phrases.

        
        
        
      


      
      

        

          
Free · browser-based

          
SEO Keyword Analysis Tool

          
A free web page keyword analyzer: analyze the keywords on any web page, or turn a raw keyword list into a clearer content plan. Group related phrases, spot exact duplicates and review likely search intent before choosing which page to improve.

        

        
Your list is analyzed in this browser. SEOWins does not send it to a server. If you import from a URL, our server fetches that public page, as the site audit does. This tool does not estimate search volume or keyword difficulty.

        

          

            
            

              
              
            

            
Pulls phrases from the page title, headings and most repeated words into the list below.

          

          

            
            

              
              
            

            
Start with phrases from the Keyword Ideas tool or your own research. Choose a target country there to see local Google Autocomplete wording.

          

          
        

        
        
      


      
      

        

          
AI Search Insights

          
Review Search Console and Bing reports, then map their query or topic rows to any pages included in the files.

        

        

          This tool reads CSV files in your browser. Your files are not uploaded to SEOWins. Google AI-feature metrics, Google web-search metrics and Bing AI citations are shown separately because they measure different things.
        

        

          

            
Import a report
Choose one report type. Importing replaces the previous rows for that source and leaves other sources as they are.

            
          

          

            
            
            

              
              
            

          

          
Export a CSV from the Search Console Generative AI performance report. Page-level files are supported; query details are not assumed if the export does not include them.

          
When importing multiple files for the same report, use non-overlapping date ranges. Overlapping exports can inflate totals.

          
        

        

          
No reports imported

          
Export a CSV from Google Search Console or Bing Webmaster Tools and import it above. The SEO Opportunities tab can review real query impressions and average positions from a Google Web search query export.

          
A new property may not have report data yet. Wait for actual data; SEOWins will not fill in estimated visibility or rankings.

        

        
        
      


      
      

        

          
AI Citation Tracker

          
Log what you observe when you run the same prompts on AI search platforms. Review linked citations, unlinked mentions and changes over time.

        

        

          This is a manual sample log, not an AI rank checker. Answers vary by time, location and account; your entries show only the checks you recorded. Entries stay in this browser and are not uploaded.
        

        

          

            
Log an observation
Use a consistent prompt when you compare results. A linked citation means the answer included a clickable source to your tracked site.

            

              
              
            

          

          

            

              
              
              
              
            

            
            

              
              
            

            
            
Stored on this device only · Up to 500 observations

          

          
        

        

          
No observations yet

          
Run a prompt on an AI search platform, then log whether your tracked site was linked, mentioned, or not found. Recheck the same prompts later to compare your own sample.

        

        
        
      


      
      

        

          
Schema Markup Generator

          
Create JSON-LD structured data with the form, or generate it from an existing page with AI. Paste the result into your page's <head>.

        

        

          
Generate from a page

          

            
            
            
          

          
        

        

          

            
            

          

          

            
JSON-LD 

            

            

          

        

        
      


      
      

        

          
Search Result Preview

          
Draft a page title and description, then compare an approximate search-result layout on desktop and mobile.

        

        

          

            
            
            
          

          

            

            

              

              

              

            

            
    
            
    This is an approximate preview. Google may show different text for different searches.
    
          
    
        
    
        
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
    

      
      

      
      
    

      
      
    

      
      
    

      
      
    
        
    
          
    AI Crawler Checker
    
          
    Test what GPTBot, ClaudeBot, PerplexityBot and other crawlers receive from a page. Compare robots.txt rules with a live request for each one.
    
        
    
        
    
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    AI Citability Checker
    
          
    Split a page into passages and see which ones can stand on their own. Get a clear fix for each weak section. This is an editing aid, not a citation prediction.
    
        
    
        
    
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    Query Fan-Out Coverage Tool
    
          
    Estimate the related searches behind a question, then check which ones your page covers. The searches are AI estimates, not data from Google or ChatGPT.
    
        
    
        
    
          
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    llms.txt Generator and Validator
    
          
    Create a draft from your sitemap, edit it, then check the format and every link. You can also paste a file or load the one on your live site.
    
        
    
        
    
          
          
          
        
    
        
        
        
    
          
          
          
        
    
        
    
        
      
    

      
    
        
    
          
    AI Bot Log Analyzer
    
          
    See which AI bots visit your site, what they request and which errors they hit. Your log is read in this browser and is never uploaded.
    
        
    
        
    
          
          
          
    
            
            
          
    
        
    
        
        
    
        
    
          
    
            
    About this tool
    
            
    Your server logs record what crawlers actually did. Analytics tools usually miss this, because most bots do not run the tracking script. Logs show which AI bots visited, which URLs they asked for, and whether they received your page or an error.
    
            
    This tool reads Apache and Nginx access logs, plus JSON logs with one entry per line. It groups requests by bot and purpose, so you can separate search crawlers, user-requested visits and training crawlers.
    
            
    Your log stays on your device. The file is read by JavaScript in your browser and is never uploaded to SEO Wins. Logs can contain IP addresses and private URLs, so that matters.
    
            
    How to use it
    
            
    1. Download an access log from your host, or export one from your CDN.
    2. Choose the file or paste log lines into the box. Files ending in .gz are supported in most modern browsers.
    3. Choose Analyze log. Use Try example lines first if you want to see the output.
    4. Review requests by bot, the URLs they want most, and any errors they hit.
    5. Fix useful URLs that return errors, then export the summary as CSV if you want to compare it next month.
    
            
    What the report shows
    
            
    • Requests by bot, grouped into search, user visit, training and other.
    • Status code counts for each bot, so you can spot wasted requests.
    • The number of unique URLs each bot requested.
    • The 25 most requested URLs and which bots asked for them.
    • The 25 most common error URLs that bots reached.
    
            
    How to read the results
    
            
    User-requested bots such as ChatGPT-User and Claude-User are especially interesting, because a person’s question led the bot to your page. Their requests do not show you who asked or what they asked, but the URLs show which pages are being pulled into conversations.
    
            
    Errors matter most on pages you want to be found. A 404 may point to an old link that needs a redirect. Repeated 403 or 429 responses can mean your firewall or rate limit is refusing a bot. If a bot you want is getting these responses, run the AI Crawler Checker next.
    
            
    Heavy training crawler activity can be a cost issue on small servers. Check the volume before you decide, and use robots.txt if you want to opt out.
    
            
    Limits to keep in mind
    
            
    The report matches user agent text, and anyone can fake a user agent. To confirm a real bot, compare the IP address with the ranges the company publishes. A log also covers only the period and server it came from. If a CDN serves cached pages, your origin server log may miss many requests, so use the CDN’s log where you can.
    
            
    Frequently asked questions
    
            
    How can I see which AI bots visit my site?
    Download your server access log and open it in this tool. It finds known AI crawlers by their user agents and shows their requests, URLs and status codes.
    
            
    Is my log file uploaded?
    No. The file is processed in your browser. It is not sent to SEO Wins, and it is not saved after you close the page.
    
            
    Which log formats are supported?
    Apache and Nginx combined logs work directly. The tool also reads many JSON log formats, including common Cloudflare field names, when each line is a separate JSON entry.
    
            
    Why do I not see AI bots in Google Analytics?
    Most crawlers do not run analytics scripts, so they rarely appear there. GA4 may show people who clicked through from an AI product, which is a separate thing from bot visits.
    
            
    Where do I find my access log?
    Most hosting panels have a Logs or Raw Access section. On a VPS, Nginx usually writes to /var/log/nginx/ and Apache to /var/log/apache2/ or /var/log/httpd/. Some hosts only keep a few days of logs.
    
          
    
          
    Related tools and guides