SEO Wins

Free SEO tools for site owners

Free Website SEO Checker

Audit a page, find technical and on-page SEO issues, and plan your next content update with tools that explain what they check.

Free, no account One page at a time Clear next steps

Start with a page audit

Check the HTML a search crawler can fetch. Add a search phrase for an on-page review.

No sign-up

The score is a SEOWins checklist aid, not a Google ranking score. No audit can promise a ranking.

Inside a page audit

Checks that lead to practical fixes

No mystery ranking score

What the audit checks

On-page
Title, meta description, headings, canonical, Open Graph, target keyword placement
Content
Word count, readability, frequent terms and phrases, thin or duplicate wording
Technical
Status codes, redirects, HTTPS, robots.txt, sitemap, response time, page weight
Structured data
JSON-LD, Microdata and RDFa, with required-field checks
AI search
Page-source structure, author and date fields, crawler access, optional llms.txt detection
Extras
Images, links, social tags, conversion signals, local SEO, e-commerce, tech stack

Bulk URL Checker

Check up to 50 pages at once for status, redirects, speed, title, description, H1, indexability and score.

Redirect Checker

Trace every hop a URL goes through, with status codes. Useful for site migrations and HTTPS or www setup.

Robots.txt Tester for Google and AI Crawlers

See whether Google, Bing and AI crawlers can access a URL, and which rule decides it. Edit the rules to test changes before you publish them.

Results for /
Enter a URL to test.

Security Headers Checker

Grade a site's HTTP security headers, see every response header, and list subdomains found in public certificate logs.

View Page Source

View a page's raw HTML as search engines receive it, plus every stylesheet, script, image and font it loads.

Domain Age & WHOIS Lookup

WHOIS registration, domain age, DNS records, SSL certificate, email security and Wayback Machine history.

Search Console Regex Builder

Build regex filters for the Queries and Pages reports in Google Search Console, then paste them into Filter → Custom (regex).

Presets
Regex

            

AI Content Brief Generator

Enter a keyword to get a writing brief: search intent, titles, an outline, FAQs, related terms and suggestions for clear content structure. Built from real Google searches.

AI SEO Assistant

Ask about SEO, content or AI search. Run an audit first and the assistant can answer questions about that page.

Suggestions

AI can make mistakes. Check important advice before acting on it.

Keyword Research Tool by Country

Explore country-specific Google Autocomplete suggestions, questions and A–Z variations. Suggestions are not search-volume estimates.

Already have a list? Analyze and group your keyword phrases.

Free · browser-based

SEO Keyword Analysis Tool

A free web page keyword analyzer: analyze the keywords on any web page, or turn a raw keyword list into a clearer content plan. Group related phrases, spot exact duplicates and review likely search intent before choosing which page to improve.

Your list is analyzed in this browser. SEOWins does not send it to a server. If you import from a URL, our server fetches that public page, as the site audit does. This tool does not estimate search volume or keyword difficulty.

Pulls phrases from the page title, headings and most repeated words into the list below.

Start with phrases from the Keyword Ideas tool or your own research. Choose a target country there to see local Google Autocomplete wording.

AI Search Insights

Review Search Console and Bing reports, then map their query or topic rows to any pages included in the files.

This tool reads CSV files in your browser. Your files are not uploaded to SEOWins. Google AI-feature metrics, Google web-search metrics and Bing AI citations are shown separately because they measure different things.

Import a report

Choose one report type. Importing replaces the previous rows for that source and leaves other sources as they are.

Export a CSV from the Search Console Generative AI performance report. Page-level files are supported; query details are not assumed if the export does not include them.

When importing multiple files for the same report, use non-overlapping date ranges. Overlapping exports can inflate totals.

No reports imported

Export a CSV from Google Search Console or Bing Webmaster Tools and import it above. The SEO Opportunities tab can review real query impressions and average positions from a Google Web search query export.

A new property may not have report data yet. Wait for actual data; SEOWins will not fill in estimated visibility or rankings.

AI Citation Tracker

Log what you observe when you run the same prompts on AI search platforms. Review linked citations, unlinked mentions and changes over time.

This is a manual sample log, not an AI rank checker. Answers vary by time, location and account; your entries show only the checks you recorded. Entries stay in this browser and are not uploaded.

Log an observation

Use a consistent prompt when you compare results. A linked citation means the answer included a clickable source to your tracked site.

Stored on this device only · Up to 500 observations

No observations yet

Run a prompt on an AI search platform, then log whether your tracked site was linked, mentioned, or not found. Recheck the same prompts later to compare your own sample.

Schema Markup Generator

Create JSON-LD structured data with the form, or generate it from an existing page with AI. Paste the result into your page's <head>.

Generate from a page

JSON-LD

            

Search Result Preview

Draft a page title and description, then compare an approximate search-result layout on desktop and mobile.

    This is an approximate preview. Google may show different text for different searches.

    AI Crawler Checker

    Test what GPTBot, ClaudeBot, PerplexityBot and other crawlers receive from a page. Compare robots.txt rules with a live request for each one.

    AI Citability Checker

    Split a page into passages and see which ones can stand on their own. Get a clear fix for each weak section. This is an editing aid, not a citation prediction.

    Query Fan-Out Coverage Tool

    Estimate the related searches behind a question, then check which ones your page covers. The searches are AI estimates, not data from Google or ChatGPT.

    llms.txt Generator and Validator

    Create a draft from your sitemap, edit it, then check the format and every link. You can also paste a file or load the one on your live site.

    AI Bot Log Analyzer

    See which AI bots visit your site, what they request and which errors they hit. Your log is read in this browser and is never uploaded.

    How to Check if AI Crawlers Can Access Your Site

    Test robots.txt and your server separately, understand which crawler does which job, and decide what to allow.

    Illustration of crawlers passing through a robots.txt check and a firewall check before reaching a web page.

    To check whether AI crawlers can access your site, test two separate things: what your robots.txt file asks them to do, and what your server does when they arrive. Many sites only check the first one, so a firewall block can go unnoticed for months.

    Quick test: enter a page in the AI Crawler Checker. It compares your robots.txt rules with a live request for each crawler, then shows which layer is causing a problem.

    Know which crawler does which job

    "AI crawler" is too broad to be useful. The major companies now run separate bots for separate jobs, and the right decision for one may be wrong for another.

    JobExamplesIf you block it
    SearchOAI-SearchBot, Claude-SearchBot, PerplexityBotYour pages may be left out of that product's search answers.
    User visitChatGPT-User, Claude-User, Perplexity-UserA product may not be able to open your page when someone asks it to.
    TrainingGPTBot, ClaudeBotYou signal that future content should not be used for model training.

    OpenAI says its settings are independent, so a site can allow OAI-SearchBot while blocking GPTBot. Anthropic describes the same split between ClaudeBot, Claude-User and Claude-SearchBot. You do not have to choose between all AI access and none.

    Layer one: read your robots.txt rules

    Open yoursite.com/robots.txt. Look for groups naming a crawler, and for the general User-agent: * group. A crawler follows the most specific group that matches it, so a rule written for everyone stops applying once that crawler has its own group.

    This example blocks model training for two crawlers and leaves everything else open:

    User-agent: GPTBot
    Disallow: /
    
    User-agent: ClaudeBot
    Disallow: /
    
    User-agent: *
    Allow: /

    Two details catch people out. First, robots.txt works per host, so each subdomain needs its own file. Second, OpenAI says its rules may not apply to ChatGPT-User because a person started the visit, and Perplexity says Perplexity-User generally ignores robots.txt for the same reason. Do not treat a Disallow line as a guaranteed block for those bots.

    You can test edits before publishing with the robots.txt tester.

    Layer two: test what your server does

    Your firewall does not read robots.txt. CDNs, security plugins and hosting companies can all refuse a crawler on their own. Cloudflare, for example, has a setting for blocking AI bots, and it can be switched on by someone who was not thinking about search at all.

    You can run a basic test yourself from a terminal:

    curl -I -A "GPTBot" https://example.com/

    Compare that response with a normal browser visit. These results are worth a closer look:

    • 403 or 401: the request was refused.
    • 429: a rate limit stepped in.
    • 503 or a challenge page: the bot got a security check rather than your content.
    • 200 with very little text: the page may rely on JavaScript, or may be serving something different.

    The last case is easy to miss, because the status code looks fine. Compare word counts as well as status codes.

    Why a clean test is not final proof

    A test tool sends requests from its own IP address, using a crawler's name. That catches rules based on the user agent. It does not copy a verified crawler, because the real one comes from the company's own IP ranges. Some firewalls allow verified bots and refuse imitators, and others do the reverse.

    So a refusal is a strong clue, and a pass is a good sign. For proof of what really happened, read your logs. The guide to finding AI bots in server logs explains how.

    Do not forget Google

    Google's AI Overviews and AI Mode don't use a separate crawler that you allow or block. Google says a page needs to be indexed and eligible to show with a snippet, and that normal controls such as robots.txt, nosnippet and noindex apply.

    Google-Extended is a different control. It is a robots.txt token rather than a crawler, used to limit content for Gemini training and grounding. It does not affect how your pages appear in Google Search.

    A simple way to decide

    1. List the crawlers that matter for your goals. Keep search and user bots open if you want AI visibility.
    2. Decide on training crawlers as a separate business choice.
    3. Write those decisions into robots.txt.
    4. Check that your CDN and firewall settings match them.
    5. Retest after any change to your host, CDN or security plugin.

    Access only makes a citation possible. Once crawlers can reach you, the content has to earn its place. The AI search content checklist covers that next step.