SEO Wins

Free SEO tools for site owners

Know what to fix on your website.

Run a practical page audit, find technical issues, and plan your next content update with tools that explain what they check.

Free, no account One page at a time Clear next steps

Start with a page audit

Check the HTML a search crawler can fetch. Add a search phrase for an on-page review.

No sign-up

The score is a SEOWins checklist aid, not a Google ranking score. No audit can promise a ranking.

Choose your next step

Tools for the work behind better search visibility

View all tools
Audit and monitor pagesCheck URL status, titles, indexability and technical signals. Research and organize keywordsExplore country-specific suggestions or group a keyword list. Fix links and redirectsFind dead links, redirect chains and broken destinations. Review search and AI reportsImport your own Google or Bing data and look for next steps.

Built for self-serve work: tool limits and data sources are explained on each page.

Inside a page audit

Checks that lead to practical fixes

No mystery ranking score

What the audit checks

On-page
Title, meta description, headings, canonical, Open Graph, target keyword placement
Content
Word count, readability, frequent terms and phrases, thin or duplicate wording
Technical
Status codes, redirects, HTTPS, robots.txt, sitemap, response time, page weight
Structured data
JSON-LD, Microdata and RDFa, with required-field checks
AI search
Page-source structure, author and date fields, crawler access, optional llms.txt detection
Extras
Images, links, social tags, conversion signals, local SEO, e-commerce, tech stack

Choose another check

Browse all SEO tools

Try auditing a public page

Bulk URL Checker

Check up to 50 pages at once for status, redirects, speed, title, description, H1, indexability and score.

Redirect Checker

Trace every hop a URL goes through, with status codes. Useful for site migrations and HTTPS or www setup.

Robots.txt Tester for Google and AI Crawlers

See whether Google, Bing and AI crawlers can access a URL, and which rule decides it. Edit the rules to test changes before you publish them.

Results for /
Enter a URL to test.

Security Headers Checker

Grade a site's HTTP security headers, see every response header, and list subdomains found in public certificate logs.

View Page Source

View a page's raw HTML as search engines receive it, plus every stylesheet, script, image and font it loads.

Domain Age & WHOIS Lookup

WHOIS registration, domain age, DNS records, SSL certificate, email security and Wayback Machine history.

Search Console Regex Builder

Build regex filters for the Queries and Pages reports in Google Search Console, then paste them into Filter → Custom (regex).

Presets
Regex

            

            

          

        

        
      


      
      

        

          
AI Content Brief Generator

          
Enter a keyword to get a writing brief: search intent, titles, an outline, FAQs, related terms and suggestions for clear content structure. Built from real Google searches.

        

        

          

            
            
            
          

          

            
            
          

        

        
        
        
        
      


      
      

        

          

            
AI SEO Assistant
Ask about SEO, content or AI search. Run an audit first and the assistant can answer questions about that page.

            
          

          
          

            

              
Suggestions

              

                
                
                
                
              

            

          

          

            
            
          

          
AI can make mistakes. Check important advice before acting on it.

        

        
      


      
      

        

          
Keyword Research Tool by Country

          
Explore country-specific Google Autocomplete suggestions, questions and A–Z variations. Suggestions are not search-volume estimates.

        

        

          
          
          
          
        

        
Already have a list? Analyze and group your keyword phrases.

        
        
        
      


      
      

        

          
Free · browser-based

          
SEO Keyword Analysis Tool

          
Turn a raw keyword list into a clearer content plan. Group related phrases, spot exact duplicates and review likely search intent before choosing which page to improve.

        

        
Your list is analyzed in this browser. SEOWins does not send it to a server. This tool does not estimate search volume or keyword difficulty.

        

          

            
            

              
              
            

            
Start with phrases from the Keyword Ideas tool or your own research. Choose a target country there to see local Google Autocomplete wording.

          

          
        

        
        
      


      
      

        

          
AI Search Insights

          
Review Search Console and Bing reports, then map their query or topic rows to any pages included in the files.

        

        

          This tool reads CSV files in your browser. Your files are not uploaded to SEOWins. Google AI-feature metrics, Google web-search metrics and Bing AI citations are shown separately because they measure different things.
        

        

          

            
Import a report
Choose one report type. Importing replaces the previous rows for that source and leaves other sources as they are.

            
          

          

            
            
            

              
              
            

          

          
Export a CSV from the Search Console Generative AI performance report. Page-level files are supported; query details are not assumed if the export does not include them.

          
When importing multiple files for the same report, use non-overlapping date ranges. Overlapping exports can inflate totals.

          
        

        

          
No reports imported

          
Export a CSV from Google Search Console or Bing Webmaster Tools and import it above. The SEO Opportunities tab can review real query impressions and average positions from a Google Web search query export.

          
A new property may not have report data yet. Wait for actual data; SEOWins will not fill in estimated visibility or rankings.

        

        
        
      


      
      

        

          
AI Citation Tracker

          
Log what you observe when you run the same prompts on AI search platforms. Review linked citations, unlinked mentions and changes over time.

        

        

          This is a manual sample log, not an AI rank checker. Answers vary by time, location and account; your entries show only the checks you recorded. Entries stay in this browser and are not uploaded.
        

        

          

            
Log an observation
Use a consistent prompt when you compare results. A linked citation means the answer included a clickable source to your tracked site.

            

              
              
            

          

          

            

              
              
              
              
            

            
            

              
              
            

            
            
Stored on this device only · Up to 500 observations

          

          
        

        

          
No observations yet

          
Run a prompt on an AI search platform, then log whether your tracked site was linked, mentioned, or not found. Recheck the same prompts later to compare your own sample.

        

        
        
      


      
      

        

          
Schema Markup Generator

          
Create JSON-LD structured data with the form, or generate it from an existing page with AI. Paste the result into your page's <head>.

        

        

          
Generate from a page

          

            
            
            
          

          
        

        

          

            
            

          

          

            
JSON-LD 

            

            

          

        

        
      


      
      

        

          
Search Result Preview

          
Draft a page title and description, then compare an approximate search-result layout on desktop and mobile.

        

        

          

            
            
            
          

          

            

            

              

              

              

            

            
    
            
    This is an approximate preview. Google may show different text for different searches.
    
          
    
        
    
        
      
    

      
      
    
        
    
          
    Free SEO Tools for Audits, Keywords and AI Search
    
          
    Choose a free SEO tool for the task you need to complete. No account is required; AI tools have a fair-use limit.
    
        
    
        
      
    

      
      
    
        
    
          
    12 Quick SEO Wins You Can Make This Week
    
          
    A practical checklist for fixing indexing, titles, links and content—with free tools to help you check each change.
    
          
    By , Founder of SEO Wins · 25 October 2026
    
        
    
        
      
    

      
      
    
        
    
          
    Practical SEO, AEO and GEO Guides for Site Owners
    
          
    Clear, source-backed advice for improving search visibility, creating useful content, and measuring AI citations.
    
        
    
        
      
    

      
      
    
        
    
          
    How to Do an SEO Audit: A 14-Point Checklist
    
          
    A practical workflow for checking indexability, content, links, technical signals, and what to fix first.
    
          
    By , Founder of SEO Wins · 25 October 2026 · All SEO guides
    
        
    
        
      
    

      
      

      
      
    
        
    
          
    Keyword Mapping: Match Search Intent to the Right Page
    
          
    Turn keyword ideas into a page plan without creating a separate thin page for every wording variation.
    
          
    By , Founder of SEO Wins · 25 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    
          
    AEO vs GEO vs SEO: What the Terms Mean
    
          
    Understand where the labels overlap, choose work that fits your audience, and measure each visibility signal on its own terms.
    
          
    By , Founder of SEO Wins · 25 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    
          
    How to Optimize Content for AI Search
    
          
    A practical review of crawl access, clear answers, original evidence, page structure, and useful measurement.
    
          
    By , Founder of SEO Wins · 25 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    
          
    How to Track AI Search Citations and Mentions
    
          
    Use platform reports and repeatable prompt checks while keeping citations, mentions, visits, and impressions distinct.
    
          
    By , Founder of SEO Wins · 25 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    
          
    Best Free AEO Tools: A Practical Starter Stack
    
          
    Choose tools by task, from page checks and official visibility reports to manual citation samples and content planning.
    
          
    By , Founder of SEO Wins · 25 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    
          
    SEO Keyword Analysis: A Practical Workflow
    
          
    How to group relevant search terms, separate intent, and use real Search Console data without mistaking estimates for facts.
    
          
    By , Founder of SEO Wins · 26 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    
          
    Sample SEO Audit Report: What to Check and What to Fix First
    
          
    A plain-language example of a useful website audit report, from crawl access and page issues to a prioritized repair plan.
    
          
    By , Founder of SEO Wins · 26 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    
          
    Find SEO Quick Wins in Google Search Console
    
          
    A repeatable way to review high-impression queries, identify the page behind them, and decide whether a page update is worth testing.
    
          
    By , Founder of SEO Wins · 26 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    
          
    How Search Engine Optimization Works
    
          
    A clear guide to crawling, indexing, relevance and results—and what a site owner can influence at each step.
    
          
    By , Founder of SEO Wins · 26 October 2026 · All SEO guides
    
        
    
        
      
    

      
    
        
    
          
    How to Search a Page for Keywords
    
          
    Find any word on a page on desktop or mobile, search the hidden source, and check where an SEO keyword appears.
    
          
    By , Founder of SEO Wins · 27 October 2026 · All SEO guides
    
        
    
        
      
    

      
      
    
        
    About SEO Wins
    Free SEO and AI search tools for site owners, marketers and agencies.
    
        
    
          
    SEO Wins (seowins.net) started from a simple idea: the checks most people need to improve a website's search visibility should be quick, clear and free. Paste a URL, see what is holding the page back, and get a plain explanation of how to fix it.
    
          
    Search is changing. People use Google AI Overviews, ChatGPT, Perplexity and other AI assistants as well as classic results. Alongside traditional technical and on-page SEO, each SEOWins audit reports page-source and crawler-access signals. Its checklist cannot predict page rankings or whether an AI assistant will cite a page.
    
          
    What you can do here
    
          
      
            
    • Audit any page and download a white-label PDF report.
      • 
            
    • Check links, redirects, status codes and security headers.
      • 
            
    • Find country-specific keyword ideas, privately organize a keyword list, and plan content with AI briefs.
      • 
            
    • Review Search Console and Bing visibility reports and map query topics to pages.
      • 
            
    • Keep a private log of manually observed AI citations and mentions by platform.
      • 
            
    • Generate schema markup, test robots.txt rules and preview search snippets.
      • 
          
    
          
    How the tools work
    
          
    SEOWins fetches only the public pages you ask it to check, reads the HTML the way a crawler does and analyses it in your browser. Keyword lists entered in the Keyword Analysis tool stay in your browser and are not uploaded; that tool does not supply search-volume estimates. AI features can make mistakes, so check important facts before acting on them.
    
          
    Guides and corrections
    
          
    SEO Wins was founded by Dilum Ranasinghe, who builds the tools and writes the guides. Where advice depends on a search or platform rule, the guide links to the relevant primary documentation. Tool descriptions explain what each check measures and its limits; results are not a promise of rankings or citations.
    
          
    If you spot an error or outdated detail, email us the page address and the correction you recommend. We use that feedback to improve the site.
    
          
    Questions or suggestions? Email support@seowins.net.
    
        
    
      
    

      
      
    
        
    Dilum Ranasinghe
    Founder of SEO Wins
    
        
    
          
    Dilum Ranasinghe founded SEO Wins and builds its tools and guides. Dilum also runs FormulaCreator, a library of free online calculators, and Bark.lk, an online pet shop in Sri Lanka. All three depend on search traffic, so the checks built into SEO Wins are the same ones used to keep those sites crawlable, fast and easy to find.
    
          
    What Dilum works on
    
          
      
            
    • Building free SEO and AI search tools: site audits, link and redirect checks, keyword research, schema and robots.txt testing.
      • 
            
    • Technical SEO for custom-built and e-commerce websites: crawlability, indexing, structured data and page speed.
      • 
            
    • Writing practical guides on SEO, answer engine optimisation (AEO) and generative engine optimisation (GEO).
      • 
          
    
          
    Editorial approach
    
          
    Each guide on SEO Wins explains what to check and how to fix it, links to primary documentation from Google, Bing or the relevant platform where a rule matters, and avoids promising rankings or AI citations. Guides are reviewed and updated when search features or platform rules change, and the update date is shown at the top of each article.
    
          
    Spotted an error or something out of date? Email support@seowins.net with the page address and the correction.
    
          
    Guides by Dilum
    
          
          
    Find Dilum online
    
          
    LinkedIn: Dilum Ranasinghe
    
        
    
      
    

      
      
    
        
    Privacy Policy
    Last updated: 25 October 2026
    
        
    
          
    This policy explains what happens to information when you use seowins.net. SEOWins does not offer accounts and does not ask for your name, email address or payment details.
    
          
    URLs and domains you check
    
          
    When you run a tool, the address you enter is sent to our server, which fetches that public page (and files such as robots.txt or DNS records) on your behalf. The results are returned to your browser and analysed there. We do not store the URLs you check or the results.
    
          
    AI features
    
          
    The AI Content Brief, AI Assistant, rewrite and schema tools send your request, and any audit summary or imported report context you choose to share, to our AI provider, Groq, to generate an answer. Do not include personal or confidential information in AI requests. To prevent abuse, we keep a short-lived count of AI requests per IP address in memory; it is not stored permanently.
    
          
    Analytics
    
          
    We use Google Analytics to understand how many people visit and which tools they use. Google Analytics sets cookies and collects information such as pages viewed, approximate location, device and browser. We remove the URLs and keywords you enter from the page addresses sent to Google Analytics. You can block analytics with your browser settings, an ad blocker or the Google Analytics opt-out browser add-on.
    
          
    Advertising cookies (when ads are enabled)
    
          
    If ads are displayed on this site through Google AdSense, Google and other third-party vendors may use cookies or similar technologies to serve ads based on your prior visits to this site or other websites. Google's use of advertising cookies enables Google and its partners to serve ads based on your visits to this site and other sites on the internet.
    
          
    You can manage personalized advertising in Google Ads Settings. You can also opt out of some third-party vendors' personalized advertising at aboutads.info. If we enable additional ad networks, we will identify them here and link to their privacy and opt-out information where available.
    
          
    Storage in your browser
    
          
    Your theme choice and any PDF report branding you enter are saved in your browser's local storage so they are remembered next time. They never leave your device, and you can clear them at any time through your browser settings.
    
          
    Imported search reports
    
          
    CSV files used in AI Search Insights are read and analyzed in your browser. The imported rows stay in page memory only and are cleared when you refresh or leave the page; the files are not uploaded to SEOWins.
    
          
    Keyword analysis
    
          
    Keyword Analysis groups the phrases you paste in your browser and exports a CSV on your device. The pasted keyword list is not sent to SEOWins and is cleared when you leave or refresh the page.
    
          
    AI Citation Tracker entries
    
          
    Prompts, tracked domains, notes and citation observations are saved in your browser's local storage so they remain available on this device. They are not sent to SEOWins. Export a CSV backup before clearing browser data; use the tracker’s Clear log button to remove all saved observations.
    
          
    Hosting
    
          
    The site is hosted on Vercel, which processes standard request information such as IP addresses to deliver and secure the service.
    
          
    Contact
    
          
    For privacy questions, email support@seowins.net.