SEO Wins

Free SEO tools for site owners

Free Website SEO Checker

Audit a page, find technical and on-page SEO issues, and plan your next content update with tools that explain what they check.

Free, no account One page at a time Clear next steps

Start with a page audit

Check the HTML a search crawler can fetch. Add a search phrase for an on-page review.

No sign-up

The score is a SEOWins checklist aid, not a Google ranking score. No audit can promise a ranking.

Choose your next step

Tools for the work behind better search visibility

View all tools
Audit and monitor pagesCheck URL status, titles, indexability and technical signals. Research and organize keywordsExplore country-specific suggestions or group a keyword list. Fix links and redirectsFind dead links, redirect chains and broken destinations. Review search and AI reportsImport your own Google or Bing data and look for next steps.

Built for self-serve work: tool limits and data sources are explained on each page.

Inside a page audit

Checks that lead to practical fixes

No mystery ranking score

What the audit checks

On-page
Title, meta description, headings, canonical, Open Graph, target keyword placement
Content
Word count, readability, frequent terms and phrases, thin or duplicate wording
Technical
Status codes, redirects, HTTPS, robots.txt, sitemap, response time, page weight
Structured data
JSON-LD, Microdata and RDFa, with required-field checks
AI search
Page-source structure, author and date fields, crawler access, optional llms.txt detection
Extras
Images, links, social tags, conversion signals, local SEO, e-commerce, tech stack

Choose another check

Browse all SEO tools

Try auditing a public page

Bulk URL Checker

Check up to 50 pages at once for status, redirects, speed, title, description, H1, indexability and score.

Redirect Checker

Trace every hop a URL goes through, with status codes. Useful for site migrations and HTTPS or www setup.

Robots.txt Tester for Google and AI Crawlers

See whether Google, Bing and AI crawlers can access a URL, and which rule decides it. Edit the rules to test changes before you publish them.

Results for /
Enter a URL to test.

Security Headers Checker

Grade a site's HTTP security headers, see every response header, and list subdomains found in public certificate logs.

View Page Source

View a page's raw HTML as search engines receive it, plus every stylesheet, script, image and font it loads.

Domain Age & WHOIS Lookup

WHOIS registration, domain age, DNS records, SSL certificate, email security and Wayback Machine history.

Search Console Regex Builder

Build regex filters for the Queries and Pages reports in Google Search Console, then paste them into Filter → Custom (regex).

Presets
Regex

            

            

          

        

        
      


      
      

        

          
AI Content Brief Generator

          
Enter a keyword to get a writing brief: search intent, titles, an outline, FAQs, related terms and suggestions for clear content structure. Built from real Google searches.

        

        

          

            
            
            
          

          

            
            
          

        

        
        
        
        
      


      
      

        

          

            
AI SEO Assistant
Ask about SEO, content or AI search. Run an audit first and the assistant can answer questions about that page.

            
          

          
          

            

              
Suggestions

              

                
                
                
                
              

            

          

          

            
            
          

          
AI can make mistakes. Check important advice before acting on it.

        

        
      


      
      

        

          
Keyword Research Tool by Country

          
Explore country-specific Google Autocomplete suggestions, questions and A–Z variations. Suggestions are not search-volume estimates.

        

        

          
          
          
          
        

        
Already have a list? Analyze and group your keyword phrases.

        
        
        
      


      
      

        

          
Free · browser-based

          
SEO Keyword Analysis Tool

          
A free web page keyword analyzer: analyze the keywords on any web page, or turn a raw keyword list into a clearer content plan. Group related phrases, spot exact duplicates and review likely search intent before choosing which page to improve.

        

        
Your list is analyzed in this browser. SEOWins does not send it to a server. If you import from a URL, our server fetches that public page, as the site audit does. This tool does not estimate search volume or keyword difficulty.

        

          

            
            

              
              
            

            
Pulls phrases from the page title, headings and most repeated words into the list below.

          

          

            
            

              
              
            

            
Start with phrases from the Keyword Ideas tool or your own research. Choose a target country there to see local Google Autocomplete wording.

          

          
        

        
        
      


      
      

        

          
AI Search Insights

          
Review Search Console and Bing reports, then map their query or topic rows to any pages included in the files.

        

        

          This tool reads CSV files in your browser. Your files are not uploaded to SEOWins. Google AI-feature metrics, Google web-search metrics and Bing AI citations are shown separately because they measure different things.
        

        

          

            
Import a report
Choose one report type. Importing replaces the previous rows for that source and leaves other sources as they are.

            
          

          

            
            
            

              
              
            

          

          
Export a CSV from the Search Console Generative AI performance report. Page-level files are supported; query details are not assumed if the export does not include them.

          
When importing multiple files for the same report, use non-overlapping date ranges. Overlapping exports can inflate totals.

          
        

        

          
No reports imported

          
Export a CSV from Google Search Console or Bing Webmaster Tools and import it above. The SEO Opportunities tab can review real query impressions and average positions from a Google Web search query export.

          
A new property may not have report data yet. Wait for actual data; SEOWins will not fill in estimated visibility or rankings.

        

        
        
      


      
      

        

          
AI Citation Tracker

          
Log what you observe when you run the same prompts on AI search platforms. Review linked citations, unlinked mentions and changes over time.

        

        

          This is a manual sample log, not an AI rank checker. Answers vary by time, location and account; your entries show only the checks you recorded. Entries stay in this browser and are not uploaded.
        

        

          

            
Log an observation
Use a consistent prompt when you compare results. A linked citation means the answer included a clickable source to your tracked site.

            

              
              
            

          

          

            

              
              
              
              
            

            
            

              
              
            

            
            
Stored on this device only · Up to 500 observations

          

          
        

        

          
No observations yet

          
Run a prompt on an AI search platform, then log whether your tracked site was linked, mentioned, or not found. Recheck the same prompts later to compare your own sample.

        

        
        
      


      
      

        

          
Schema Markup Generator

          
Create JSON-LD structured data with the form, or generate it from an existing page with AI. Paste the result into your page's <head>.

        

        

          
Generate from a page

          

            
            
            
          

          
        

        

          

            
            

          

          

            
JSON-LD 

            

            

          

        

        
      


      
      

        

          
Search Result Preview

          
Draft a page title and description, then compare an approximate search-result layout on desktop and mobile.

        

        

          

            
            
            
          

          

            

            

              

              

              

            

            
    
            
    This is an approximate preview. Google may show different text for different searches.
    
          
    
        
    
        
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
      
    

      
    

      
      

      
      
    

      
      
    

      
      
    

      
      
    
        
    
          
    AI Crawler Checker
    
          
    Test what GPTBot, ClaudeBot, PerplexityBot and other crawlers receive from a page. Compare robots.txt rules with a live request for each one.
    
        
    
        
    
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    AI Citability Checker
    
          
    Split a page into passages and see which ones can stand on their own. Get a clear fix for each weak section. This is an editing aid, not a citation prediction.
    
        
    
        
    
          
          
        
    
        
        
    
        
      
    

      
    
        
    
          
    Query Fan-Out Coverage Tool
    
          
    Estimate the related searches behind a question, then check which ones your page covers. The searches are AI estimates, not data from Google or ChatGPT.
    
        
    
        
    
          
          
          
        
    
        
        
    
        
    
          
    
            
    About this tool
    
            
    Google says its AI features may use a technique called query fan-out, running several related searches across subtopics to build an answer. One question about running shoes might also touch on sizing, price, injuries and comparisons.
    
            
    This tool estimates those related searches for your question. Add a page URL and it goes one step further, comparing every estimated search with your page sections and marking each one as covered, partly covered or missing.
    
            
    That comparison is the useful part. A list of related searches is a nice idea, but a list of gaps on your own page gives you something to edit today.
    
            
    How to use it
    
            
    1. Type the main question or topic your page should answer.
    2. Add your page URL to compare coverage, or leave it empty to get ideas only.
    3. Review the estimated searches and remove any that do not fit your audience.
    4. Look at the Missing and Partly covered rows, and check the closest section for each.
    5. Copy the gaps as an outline, then add only the sections that genuinely help readers.
    
            
    Where the searches come from
    
            
    An AI model generates the list as an estimate. These are not the real searches run by Google, ChatGPT or any other system. Those systems do not publish them, and they can change for each person and each query. Treat the list as a planning aid, in the same way you would treat a brainstorm from an experienced editor.
    
            
    How coverage is measured
    
            
    The tool removes common words and the words from your main question, because nearly every related search repeats them. It then looks for the remaining words in each section of your page. A search is covered if one section contains at least 75% of those words, and partly covered at 45%. Otherwise it is missing.
    • Covered does not mean the section answers the question well. Read it to be sure.
    • Missing can be wrong if your page uses different words for the same idea.
    • The check reads raw HTML, so text added later by JavaScript is not included.
    
            
    What to do with the gaps
    
            
    Not every gap belongs on the same page. Add a short section if the angle is part of the same reader’s question. Create a separate page if it has a different purpose, and link the two. Ignore it if it does not help your audience.
    
            
    Try not to stretch one page to cover every possible angle. A page that wanders is harder to read, and it can be weaker for every search it tries to serve. The keyword mapping guide can help you decide which page should own each topic.
    
            
    Frequently asked questions
    
            
    What is query fan-out?
    It is a technique where an AI search system runs several related searches for one question, then combines what it finds. Google names the technique in its documentation on AI features.
    
            
    Are these the real searches Google runs?
    No. They are model-generated estimates. Google does not publish the searches it runs for a given answer.
    
            
    Will covering more sub-queries get me into AI Overviews?
    There is no guarantee. Google says pages need to be indexed and eligible to show a snippet, and that no special optimization is required. Coverage is useful because it helps you answer a reader’s full question.
    
            
    Do I need a page URL?
    No. Without a URL you get the estimated searches. With a URL you also get a coverage check against that page.
    
            
    How many searches does it return?
    It usually returns 10 to 14, each covering a different angle such as definitions, comparisons, costs, risks or alternatives.
    
          
    
          
    Related tools and guides
    
        
    
      
    

      
    
        
    
          
    llms.txt Generator and Validator
    
          
    Create a draft from your sitemap, edit it, then check the format and every link. You can also paste a file or load the one on your live site.
    
        
    
        
    
          
          
          
        
    
        
        
        
    
          
          
          
        
    
        
    
        
      
    

      
    
        
    
          
    AI Bot Log Analyzer
    
          
    See which AI bots visit your site, what they request and which errors they hit. Your log is read in this browser and is never uploaded.